Immersive Brand Experiences – HBO Max, AT&T, Netflix, Nike, and More

At Works Progress, we specialize in turning creative concepts into tangible brand experiences, partnering with client design teams and design firms, like BRDG Studios, to build custom environments, displays, and activations—big and small.

For HBO Max, we fabricated multiple replicas of the iconic apartment door from Friends as part of the show’s 25th Anniversary fan experience. We helped to transform AT&T flagship stores into immersive Space Jam: A New Legacy basketball courts, bringing cinematic energy into retail environments.

We’ve supported Netflix with projects ranging from custom packaging for The Witcher special release swag to a custom performance stage used to announce the launch of Queen Charlotte, part of the Bridgerton universe.

For Nike, we helped build custom fixturing to support the launch of the Pegasus 41 shoe release, blending performance storytelling with retail display. We’ve also created custom projection screens and a wide range of specialty elements for events, retail, and brand activations.

Whether it’s a single display piece or a fully immersive environment, Works Progress helps brands bring their ideas to life with craftsmanship, precision, and attention to detail.